Hello, Gary. How are you?

Fine! And yourself?

 [bad word] 
Did you have time to look at my proposal?

No, not really. Can we go over it now?

Sure. I've been trying [bad word] up with some new production and advertising strategies.
First of all, if we want to [bad word]  we need to modernize our factory.
New equipment is long overdue.

How much will that cost?

We have several options ranging from one hundred thousand dollars all the way up to half a million.

OK. We'll have to discuss these costs with finance.

We should also consider human resources.
I've been talking to personnel as well as our staff at the factories.

And what"s the picture?

We will probably have to hire one or two engineers to help us modernize the factory.

What about advertising?

Marketing has some interesting ideas for [bad word] 

TV — isn't that a bit too expensive for us? What's wrong with advertising in the papers, as usual?

Quite frankly, it's just not enough anymore.
We need to be more aggressive in order to keep ahead of [bad word] 

Will we be able to afford all this?

I'll took into it, but I think higher costs will be justified.
These investments will result in higher profits for [bad word] 

We'll have to look at these figures more closely.
Have finance draw up a budget for these investments.

Will do.