Borrell expanded on this song to The Daily Record October 24, 2008: "The song was about those professional celebrities, people who start to [bad word] famous for going to parties. It's a self-regarding thing. These people go to parties so they can get into the paper, then sit and look at pictures the next morning to see how they [bad word] to everyone else. I can't understand how people can live their life like that. It's not a real world. You can see people getting sucked into it, they start to believe that reality. You can go to a nightclub in London and walk out and a load of cameras will pop at you, but what that has to do with life I have no idea. It screws people up. It was inspired by that. It's a song I have been thinking about writing for a long time, going right back to the first record, and it has finally materialized."