Brand is the value you profess 
lifestyle dictated to you 
If you don't make your own decision 
Straight away they will do it for you 
Buy or die 

How do we define our lifes 
consequence of our deeds 
Inspired by wishes 
We bind our happiness 
To our dreams fulfilment 
What we are subdued to 
Will determine our fate 

Will determine our fate 

What we desire, what we long for 
What we aim at, what we choose 
This will determine our fate 

They've created lust for us 
Your desire became your permission 
You pay for it and enjoy the fake bliss 

We might think that life's an everlasting future 
But in the end - it's just a short flash of the past 
And is fading away... 

Wasting treasure of life for things you might have never needed 
You have [bad word] another victim of own uncontrolled desires 
consumption machine 
Programmed to bring them profit